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电视媒介的运营是我的研究范畴,但它不能演绎与归纳为“媒介运营”。广告学涉及到理论、市场、创意、策略、媒介……,但我只是注意到了广告中的电视这一介质,因此,无论是从哪个角度,哪种理由,都没有道理来评说“院线广告”这一话题。但是,广告人又是属于那种不太克己的“种类”,见到了有些事,无论关不关己,无论评说得对否,总是会关心备至,更何况另一种媒介的动向,另一种生存方式的扩张,另一种赢利模式的“掠食”呢!李幸教授说得真好:“每一种媒介都有自己主要的生存方式或赢利模式,它是娘胎里带来的,因此不可轻易丢弃”。但是就是从“娘胎里带来的”,也该合情、合理、合法:合法,是要取得法律上的经营许可;合理,是要观众分享到利益;合情,是要尊重观众约定俗成的习惯。
The operation of the television media is my area of research, but it can not be deduced and summarized as “media operations.” Advertising involves theories, markets, ideas, tactics, media ... but I just noticed the medium of television in advertising, so there is no reason to comment on “cinema advertising ”This topic. However, the advertisers belong to the kind of “self-denial”. Some things have been seen, whether they are related or not, whether they are right or not, they are always concerned about things, not to mention the movement of the other media. An expansion of the way of life, another predatory mode of “predatory” it! Professor Lee Fortunately, said: “Each media has its own main way of survival or profit model, it is brought in the womb, So do not discard it easily. ” But it is from the “womb birth”, but also the fair, reasonable, legal: legal, is to obtain legal permission to operate; reasonable, is to share the interests of the audience; Affirmative, is to respect the conventions of the conventions of the audience.