近年来，市场需求不足已成为 经济运行中的突出矛盾。国家出台的一系列扩大内需、启动消费的举措对消费品市场起到了一定作用，但与预期效果仍有较大差距，市场运行中出现了一些鲜明的反差。正确认识和看待这些反差，对搞活市场，促进消费将起到重要作用． 反差之一：生产经营 In recent years, lack of market demand has become a prominent contradiction in economic operation. A series of measures promulgated by the state to expand domestic demand and start consumption have played a certain role in the consumer goods market. However, there is still a long way to go before the expected results can be seen. Some striking contrasts have emerged in the operation of the market. Correctly understanding and viewing these contrasts will play an important role in invigorating the market and promoting consumption. One contrast: production and management