本文以中国早期商标中隐含的“数字”元素作为论述中心,分别从数字的图案化表现和数字的结构模式两方面入手,对商标的图形、意义作逐一分析。通过商标图案与数字间的比较论证,探讨传统思维模式和图形结构同近代平面设计间的多种结合方武,并力图阐明促成这一现象的原因和其所带来的影响。 In this paper, the “digital” elements implied in the early Chinese trademarks are taken as the center of the thesis. The graphic and meanings of the trademarks are analyzed respectively from two aspects of the pattern of numbers and the structure of numerals. Through the comparison and demonstration between trademark patterns and figures, we explore a variety of combinations of traditional thinking patterns and graphic structures with modern graphic designs and try to clarify the reasons for the phenomenon and their impact.