消费者分析消费特征 1．媒介选择二三类城市表现出一种同高同低的总体态势,说明对每个媒体在各类城市中的重要性是一致的,但在具体的使用强度上,各城市还是有很大差异,例如在网站的使用上,大城市是二类城市的近三倍,中小城市是二类城市的两倍。 Consumer Analysis of consumer characteristics 1. The choice of medium and medium-sized cities shows a general trend of the same level and the same low level, which shows that each media is consistent in its importance in all kinds of cities. However, in terms of the specific intensity of use, there are still great differences among cities For example, in the use of websites, the big cities are nearly three times those of the second-class cities and the middle and small cities are twice as much as the second-class cities.