论文部分内容阅读
据商务部最新统计:2006年正月初一至初七中国社会消费品零售总额约1900亿元人民币,同比增长百分之15.5%,餐饮业尤为红火,销售额增长约2.5倍。据监测,重庆、河北、四川、江苏、山西等地春节七天假日商品零售额分别同比增长15%-18%。长期以来春节市场是商家必争之地,春节营销是商家志在必得之役。作为春节消费必备的酒类、水(主要碳酸饮料)类商家自然更不会放过这个机会,大多数企业早就排兵布阵,充分武装。但是能在千军万马中冲杀出来大获全胜的不多,而能连续几年拔得头筹的更是少之又少!为什么可口可乐和金六福能做到呢?
According to the latest statistics released by the Ministry of Commerce, the retail sales of social consumer goods in China totaled 190 billion yuan from the first to the seventh of the first month of the first month of 2006, an increase of 15.5% over the same period of last year. The catering industry was especially prosperous, with an increase of about 2.5 times in sales. According to the statistics, the retail sales of goods during the Spring Festival holiday increased by 15% -18% over the same period of previous year respectively in Chongqing, Hebei, Sichuan, Jiangsu and Shanxi. Spring Festival market has long been a battleground for businesses, the Spring Festival marketing business is determined to win the battle. As the necessary consumption of Chinese New Year alcohol, water (major carbonated drinks) category of business will not miss this opportunity, most of the troops have long been arrayed troops, fully armed. However, it is very rare to be able to make a big victory in a mighty force, and it will be very rare for you to make a success in several years. Why Coca-Cola and JLF can do it?