“含金量”这个词,近年来在新闻界使用频率比较高。认为某一件新闻作品很好或者能够创优获奖时,就常常说“含金量”比较高。那么,“含金量”到底是指什么?都“含”哪些“量”?笔者试从消息这个新闻的主体切入,作些探讨。所谓消息的“含金量”,是指这条消息中所蕴含的新闻价值和宣传价值的大小或高低。这是从内涵上来讲的。一般来说,具有“新 The term “gold content” has been used more frequently in the press in recent years. When you think that one piece of news works well or can win prizes, you often say that the gold content is relatively high. So, the “gold content” in the end is what? Are “contained” what “amount”? I try from the main news of this news, for some discussion. The “gold content” of the so-called news refers to the news value and the propaganda value contained in this news. This is from the connotation of speaking. In general, with "new