仓储式销售是六十年代末源于荷兰(“万客隆”),最近两年才引进我国的一种新颖独特的营销模式。它是一种将仓库与商场合二为一,集批发与零售于一体的营销方式,其销售场所一般选择在城乡结合的近郊,装修简朴,并且直接从厂家进货,实行低价销售。自广州“广客隆”和长沙“湘客隆”这两家仓储式商场开业来,仓储式销 Warehouse-style sales originated in the Netherlands in the late 1960s (“Wankelong”) and it has only recently introduced a new and unique marketing model in China in the last two years. It is a kind of marketing method that integrates warehouses and business occasions and integrates wholesale and retail sales. Its sales venues are generally selected in the suburbs of urban and rural areas, with simple decoration, and they are directly purchased from manufacturers and sold at low prices. Since the opening of two warehouse-style shopping malls, Guangzhou Guangkelong and Changsha Xiangkelong, warehouse-type sales