由江西高校出版社出版的《公共关系学》,是江西师大文学院副院长赵卫宏先生的一部公关学力作。笔者读完赵卫宏先生的这部新著,大有耳目一新之感:一、以往的公关学著作大都“以长远为方针”视为公共关系的基本特征之一,而赵著的表述为“以着手平时着眼长远为方针”。笔者认为,赵先生的表述更加完善。任何社会组织制订公关计划、实施公关行为, Public Relations Studies, published by Jiangxi University Press, is a public relations masterpiece by Mr. Zhao Weihong, the Associate Dean of Jiangxi Normal University. The author read this new book by Mr. Zhao Weihong, refreshing feeling: First, most of the previous public relations books << as long as the principle >> regarded as one of the basic characteristics of public relations, while Zhao’s statement as “to start Usually focus on long-term principle. ” In my opinion, Mr. Zhao’s statement more perfect. Any social organization to develop public relations plan, the implementation of public relations activities,