按照现行的营销体制,结合行业购买特点和产品市场现状,石化企业的化工产品营销不同于成品油销售,市场近乎呈完全竞争态势,这就要求石化企业要提高营销水平,确立竞争优势。在具体营销活动中,企业常规的营销活动有时难以奏效,此时石化企业可综合考虑市场环境与企业能力,合理分配 According to the current marketing system, combined with the characteristics of the purchase of the industry and the status quo of the product market, chemical product marketing of petrochemical companies is different from the sales of refined oil products. The market is almost completely competitive. This requires that petrochemical enterprises raise marketing levels and establish competitive advantages. In the specific marketing activities, corporate marketing activities sometimes difficult to work effectively, this time petrochemical companies can take into account the market environment and business capabilities, the rational allocation