公共关系,简称“公关”(Public Relations,P.R),由英文“Public Relations”翻译而来,公共关系是一种传播活动,也是一种管理职能。由于社会上的分工越来越细,公关人员的重要性愈显增加,许多大专院校纷纷成立公共关系学系,我院公共关系是属于药品经营与管理专业下的一门课程,它具有较强的创造性、理论性、实践性、艺术性。公共关系的教学目标是使学生掌握公关基本原理,强化公关观念,培养学生的公关意识,注重提高学生的 Public Relations, or “Public Relations” (P.R.), translated from English, “Public Relations”, is a communication activity as well as a management function. As the division of labor in society becomes more and more elaborate, the importance of public relations personnel increases. Many colleges and universities set up public relations departments one after another. Public relations in our hospital belongs to a course under the major of pharmaceutical management and management. Strong creative, theoretical, practical, artistic. Public relations teaching objectives are to enable students to master the basic principles of public relations, public relations concepts to strengthen and develop the public awareness of students, focusing on improving students