目前,很大一部分亏损企业往往因形象欠佳而引起产品滞销,被名牌或其他品牌产品挤占市场。面对这一严峻形势,亏损企业如何塑造良好的企业形象,从而走出困境,值得我们深思。 At present, a large part of loss-making enterprises often cause poor sales due to poor image, and they are squeezed into the market by brand names or other branded products. In the face of this grim situation, how loss-making companies can shape a good corporate image and thus get out of the predicament is worth our careful consideration.