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近年来,我国在科学技术和社会经济上都得到了明显的提高,传统媒体的传播方式更是已经不能适应社会发展的要求。随着新兴媒体逐渐开始发展,对广告设计教学进行改革已成为教育学者主要研究课题。在新媒体时代背景下,广告不再是以静态商品和品牌形式存在,而是从消费者的角度,帮助人们更好掌握商品的具体信息。在此基础上,本文在新媒体时代背景下对广告进行具体阐述,在分析广告设计在发展中遇到的问题后,提出对广告设计教学进行改革至关重要。
In recent years, our country has made obvious improvements in science, technology and socio-economic aspects. The traditional modes of media transmission can no longer meet the requirements of social development. With the gradual development of new media, the reform of advertising design teaching has become the main research topic of education scholars. In the new media era, advertising no longer exists in the form of static goods and branding, but from the perspective of consumers to help people better grasp the specific information of goods. On this basis, this article elaborates advertisements in the background of new media era. After analyzing the problems encountered in the development of advertisement design, it is of vital importance to reform the teaching of advertisement design.