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从颇有名气的职业经理人,到初创企业的合伙人,杜啸依然活跃在快销业,但平台的转变,让他的管理重点发生了变化。在无糖茶饮料的营销中,他有着自己的见解刚刚在便利店上市,即在7-11连锁店6月茶饮料销量排名第二;7月,便超越曾长期稳居销量榜第一的茶饮料领导品牌康师傅冰红茶,在当月销量排行第一;随后的6个月时间内,这款新品饮料的销售额在7-11系统53个饮料产品中排名第10。这便是中国大陆第一款无糖茶饮料——私家茶平衡七味,在2013年6月上市之初的一组营销数据。其凶猛的销售势头让很多从事快销品销售,尤其是饮品业的人为之一惊。
From well-known professional managers to start-up partners, Du Xiao is still active in the fast-moving industry, but the shift in platform led him to change management priorities. In the marketing of sugar-free tea drinks, he has his own opinion just listed in the convenience store, which ranked second in the 7-11 chain of tea sales in June; in July, it surpassed the long-term sales ranking first tea Beverage leading brand Master Kong ice tea, sales in the month ranked first; within the next 6 months, this new beverage sales in the 7-11 system 53 beverage products ranked 10th. This is the first set of marketing data for China’s first sugar-free tea beverage, Private Tea Balance Qiwei, which was launched in June 2013. The ferocious sales momentum surprised many of the people involved in the sale of fast-moving goods, especially the beverage industry.