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伴随着近年来我国国民身体素质的提高,体育事业以及体育产业都引来了很大的发展机遇。体育产业不仅仅满足了人们的体育物质需求,同时体育产业软实力的增强更是提高了体育产业的创新能力、文化内涵以及传播能力,为塑造良好的体育产业形象打下了基础。本文通过对“软实力”一词的简述以及对体育产业软实力内涵的介绍,指出了提高体育产业软实力的重要作用,并就此提出了提高体育产业软实力的相应策略。
Along with the improvement of the national physical quality of our country in recent years, the sports industry and the sports industry have all brought great development opportunities. The sports industry not only meets people’s sports material needs, but also enhances the soft power of the sports industry, which enhances the innovation ability, cultural connotation and communication ability of the sports industry, which lays the foundation for shaping a good sports industry image. This article points out the important role of improving the soft power of the sports industry through the introduction of the term “soft power” and the introduction of the connotation of the soft power of the sports industry, and puts forward corresponding strategies to improve the soft power of the sports industry.