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本文从国内广告人才现状及广告设计专业毕业生的岗位需求等方面的分析入手,分析论证了只有提高全社会对广告设计专业的重视程度,完善高校设计教育课程体系建设,才能真正提高广告设计专业学生的学习水平的观点。
This article starts with the analysis of the status quo of domestic advertising talents and post requirements of advertising design graduates, and analyzes and demonstrates that only by improving the whole society’s emphasis on advertising design specialty and perfecting the construction of curriculum system of design education in colleges and universities can we really improve the advertising design specialty Student’s perspective of learning level.