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动漫形象是动漫产业特殊形象的符号,已经广泛的应用于少儿品牌中。应用动漫形象既符合了少儿的心理需要,也利于动漫产业品牌的营销和发展。企业可以通过动漫形象打造品牌形象,区别同类产品。本文对我国动漫形象在企业品牌推广中的优势进行分析,探讨动漫形象在少儿品牌中的应用。
Cartoon image is a symbol of the special image of animation industry, has been widely used in children’s brand. Application of animated images not only meet the psychological needs of children, but also conducive to the animation industry brand marketing and development. Enterprises can create a brand image through the cartoon image, the difference between similar products. This article analyzes the advantages of China’s cartoon image in corporate branding and discusses the application of cartoon image in children’s brand.