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由“诚信危机”引发的文化思考 过去一年是中国保险行业极其不平常的一年,一方面,入世后中国保险市场扩大程度与对外开放程度前所未有的提高,另一方面作为以“最大诚信”为基本原则的保险行业同时也第一次感受到“诚信危机”的严峻挑战。2002年2月,由于营销员误导,福建发生平安保户连续退保事件,引起连锁反应。4月,一家全国性报纸刊发《一位保险业务员自暴行业内幕》文章,引起社会强烈反响。人们不禁要问:保险公司,“诚信”何在? 服务营销理论认为,保险是一种典型的服务产品,其最大的特征是:无形性、
The cultural thinking triggered by the “crisis of honesty and credit” The past year was an extremely unusual year for China’s insurance industry. On the one hand, after the accession into the WTO, China’s insurance market expanded and the degree of opening up was unprecedented. On the other hand, As the basic principle of the insurance industry for the first time also felt the “integrity crisis” harsh challenges. February 2002, due to misleading marketers, Fujian safe custody occurred consecutive cases of surrender, causing a chain reaction. In April, a nationwide newspaper published an article titled “Insider Industry Insider of an Insurance Salesman,” arousing strong repercussions from the community. People can not help but ask: insurance company, “good faith” what? Service Marketing Theory believes that insurance is a typical service products, its biggest feature is: intangible,