“初期建立品牌,后期打市场”可以概括为优派在中国市场的策略。在品牌已经被用户接受的情况下,优派仅仅减少了与其他产品的价格差异,销售量就一下提高了。而优派还要持续加强一直专注的高端显示领域的投入,让产品内涵价值最大化体现出来。而在优派看来,未来显示产品的价值在于以“显示器”为中心。当英特尔、微软、优派三家的观点达成一致时,他们提出了以显示为中心的思路,毕竟PC的增量让人看不到希望,而且用户越来越不看重PC里面到底用的是什么,而最终的显示才是用户想要的。优派集团董事长兼首席执行官朱家良表示: “The initial establishment of the brand, later hit the market” can be summed up as the strategy of ViewSonic in the Chinese market. In the case of the brand has been accepted by the user, ViewSonic only reduced the price difference with other products, the sales increase. The ViewSonic also continue to focus has been focused on the high-end display of investment, product value maximization of the product reflected. In view of ViewSonic, the future value of the display product lies in the “monitor” as the center. When Intel, Microsoft, ViewSonic agree three views, they put forward the idea of ​​the show as the center, after all, the increments of PC people can not see hope, and users are less and less concerned about what the PC is used inside, The final display is what users want. ViewSonic Group Chairman and Chief Executive Zhu Jia Liang said: