【摘 要】
：
《中国时报》于一九七八年创办了第一届〖广告设计奖〗,当时仅收平面类作品,一九八零年,〖广告设计奖〗正式更名为〖时报广告金像奖〗。一九八八年增设电视广告类,参赛项目
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《中国时报》于一九七八年创办了第一届〖广告设计奖〗,当时仅收平面类作品,一九八零年,〖广告设计奖〗正式更名为〖时报广告金像奖〗。一九八八年增设电视广告类,参赛项目亦扩大为十项。一九九零年,《中国时报》创刊四十周年,为让“时报广告金像奖”活动走向国际化,第十三届金像奖增加了与国际广告界交流的〖亚太广告特别奖〗,参加对象包括香港、大陆、新加坡、印尼、马来西亚等亚太地区,这也是两岸广告界第一次正式的交流。
China Times founded the first Advertising Design Award in 1978. At that time, it only received flat works. In 1980, the Advertising Design Award was officially changed to the Times Advertising Awards. TV commercials were added in 1988 with a further 10 entries. In 1990, the 40th Anniversary of China Times started its publication. In order to internationalize the “Times Advertising Awards”, the 13th Hong Kong International Awards added “Asia-Pacific Advertising Specials Award, ”including Hong Kong, mainland China, Singapore, Indonesia, Malaysia and other Asia-Pacific regions, which is the first formal exchange of advertisements across the Taiwan Strait.
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