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“文化强国”是党中央、国务院的一项长远的文化发展战略决策,是提升我国国民文化素质和国家文化产业发展的重要目标。在现代化及全球化的今天,文化产业的发展是一个国家软实力的表现,反映了国家的国际竞争力。动漫产业是方心未艾的朝阳产业,将对中国文化产业经济的发展起到至关重要的作用。本文详细分析我国动漫产业发展的现状,提出要改变中国动漫发展的瓶颈,就必须进行动漫产业的整顿与改革,整合全国动漫行业的优势资源,唾弃以道德说教的复古遗风的动漫内容,加强动漫艺术创意、营销等复合型人才的培养等。
“Cultural Power” is a long-term strategic decision of cultural development by the Central Party Committee and the State Council and an important goal of enhancing the national cultural quality of our country and the development of the national cultural industry. At the present day of modernization and globalization, the development of cultural industries is a manifestation of the soft power of a country and reflects the country’s international competitiveness. Animation industry is a square sunrise industry, will be the development of China’s cultural industry economy plays a crucial role. This paper analyzes in detail the status quo of the development of China’s animation industry, proposed to change the bottleneck of the development of Chinese animation, animation industry must be rectified and reform, integration of the advantages of the national animation industry resources, spitting moral legacy of moral legacy of animation content, Artistic creativity, marketing and other complex personnel training.