论文部分内容阅读
在原材料和劳动力成本持续上涨、汇率变动等市场“倒逼”下,国内各工业企业纷纷走向了“出口转内销”的道路。不过,转型之路并非坦途。许多中小企业认为,公司生产制造环节上不成问题,而如何打响品牌、解决终端零售问题等才是当前转型之路上最为重要的事情,鲜有企业发现文化转型的重要性,我们应该清楚地认识到:小胜靠智,大胜靠德,企业要想获得长足的发展和进步,必须依靠过硬的产品实力和团队凝聚力,两者缺一不可,而团队凝聚力是企业文化建设的集中表现。
With the continuous rise in raw material and labor costs, the exchange rate movements and other markets, the domestic industrial enterprises have moved toward the road of “exporting to domestic sales”. However, the transformation of the road is not smooth. Many SMEs believe that the company is not a problem in the manufacturing process, and how to start a brand and solve the problem of terminal retail are the most important things on the road to transition. Few enterprises have realized the importance of cultural transformation and we should clearly recognize that : Victory by virtue, victory by Germany, enterprises in order to obtain great progress and progress, we must rely on excellent product strength and team cohesion, both indispensable, and team cohesion is the focus of corporate culture building performance.