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美国著名的竞争战略专家迈克尔·波特认为,一个公司要长期维持高于平均水平的经济效益,必须要有持久的竞争优势。低成本和差异化是两种最基本的竞争优势。如果把这两种基本的战略优势与公司谋求获得优势的活动范围相结合,可以得出三种通用竞争战略,或称基本竞争战略,即:成本领先、差异化和集中一点。 成本领先战略即取得并保持全面的成本领先地位。实行这一战略的厂商一般销售标准化的或实惠的产品,并尽力获得规模经济的成本优势或绝对成本优势。差异化战略即选择那些别具一
The famous American competition strategy expert Michael Porter argues that for a company to maintain its above-average economic benefits in the long run, it must have a lasting competitive advantage. Low cost and differentiation are two basic competitive advantages. Combining these two basic strategic strengths with the range of activities the company seeks to gain an advantage leads to three general competitive strategies, or basic competitive strategies, namely: cost leadership, differentiation and concentration. Cost leadership strategy is to obtain and maintain a comprehensive cost leadership. Companies that implement this strategy typically sell standardized or affordable products and try to get the cost or absolute cost advantage of economies of scale. Differentiation strategy that choose those unique