随着经济社会的不断发展,广告在商业运营中的应用越来越广泛。一个企业要想能够为世人所熟知,就需要进行广告宣传来增加其品牌影响力。从而扩大其消费群体,促进自身企业的发展壮大。目前,广告在我们生活中随处可见,不管是走到街上,还是在家上网、看电视、玩手机等等,都能够看到广告的身影,广告已经潜移默化地影响了我们对某个品牌、某件商品的认知。广告的设计原理,就是应用了消费心理学。 With the continuous development of economy and society, advertising is more and more widely used in commercial operation. To be familiar with the world, an enterprise needs to advertise to increase its brand influence. Thereby expanding its consumer groups and promote their own business development and growth. At present, advertisements can be seen everywhere in our lives. Whether it is walking down the street, watching TV, playing mobile phones, etc., we can all see the advertisements. Advertising has subtly affected us to a certain brand, Awareness of goods. Advertising design principles, is the application of consumer psychology.