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【Abstract】Starbucks coffee is widely spread worldwide. From the perspective of Hall’s High context and Low context culture and the perspective of Globalization and Glocalization， American Starbucks and Hong Kong Starbucks will be compared and the reasons of how Starbucks can also be successful in Hong Kong will be analyzed. After analysis， it can be concluded that there is no clear-cut in English-speaking culture.
【Key words】High context； Low context； globalization； glocalization
1. Introduction
Starbucks coffee is very popular and it symbolizes American culture in some extent. By comparing American Starbucks and Hong Kong Starbucks from the perspective of Hall’s High context and Low context culture and the perspective of globalization and glocalization， the author tries to find out the reasons why Starbucks coffee could be also successful in Hong Kong. The reason why chosen Hong Kong as the comparative target because it was colonized by the UK， and it was effected by the UK in terms of many aspects， including language. According to Kachru’s model of English categorization， Hong Kong belongs to the outer circle， which English speaking as a second language， since the paper looks into English speaking culture from Starbucks coffee， Hong Kong will be the best choice to compare with America.
2. Culture and English-speaking culture
Edward and Mildred Hall （1990） have defined culture as communication， for without the ability to communicate within and across cultures， neither insiders nor outsiders can understand one another. Harry Triandis （1994） defined culture as a shared meaning system found among those who speak a particular language dialect， during a specific historic period， and in a definable geographic region. No matter from the definition of Edward and Mildred Hall or from Harry Triandis， language is an important aspect in Culture. With the globalization in the world， is it a clear-cut in English-speaking culture？ The paper will discuss this question through Starbucks Coffee Corporation.
3. Hall’s High context
【Key words】High context； Low context； globalization； glocalization
1. Introduction
Starbucks coffee is very popular and it symbolizes American culture in some extent. By comparing American Starbucks and Hong Kong Starbucks from the perspective of Hall’s High context and Low context culture and the perspective of globalization and glocalization， the author tries to find out the reasons why Starbucks coffee could be also successful in Hong Kong. The reason why chosen Hong Kong as the comparative target because it was colonized by the UK， and it was effected by the UK in terms of many aspects， including language. According to Kachru’s model of English categorization， Hong Kong belongs to the outer circle， which English speaking as a second language， since the paper looks into English speaking culture from Starbucks coffee， Hong Kong will be the best choice to compare with America.
2. Culture and English-speaking culture
Edward and Mildred Hall （1990） have defined culture as communication， for without the ability to communicate within and across cultures， neither insiders nor outsiders can understand one another. Harry Triandis （1994） defined culture as a shared meaning system found among those who speak a particular language dialect， during a specific historic period， and in a definable geographic region. No matter from the definition of Edward and Mildred Hall or from Harry Triandis， language is an important aspect in Culture. With the globalization in the world， is it a clear-cut in English-speaking culture？ The paper will discuss this question through Starbucks Coffee Corporation.
3. Hall’s High context