一、WTO的进入标志着以品牌竞争为主要特征的市场竞争加剧 经过15 年的谈判.我国终于加入了WTO.中国的市场成为国际市场一部分,世界500强企业.跨国公司纷纷进入中国.他们首先高扬的就是名牌的旗帜,汽车行业如美国的福特、克莱斯勤.日本的车田、日产、本田、三菱,德国的奔驰、奥迪、大众,意大利的菲亚特等; 1. The entry of the WTO marks a fierce market competition characterized by brand competition as its main feature. After 15 years of negotiations, China finally joined the WTO. China’s market has become a part of the international market, and the world’s top 500 companies. Transnational companies have entered China. Gao Yang is the banner of brand names, the automotive industry, such as the United States, Ford, Cleskin Qin. Japan’s Che Tian, ​​Nissan, Honda, Mitsubishi, Germany’s Mercedes-Benz, Audi, Volkswagen, Italy’s Fiat, etc.;