“全媒体”指不同媒体形式在内容、渠道、功能层面的融合。“校园全媒体”指校园媒体能够互补融合利用的一切媒体协作平台和发声渠道,是涵盖报纸、杂志、广播、电视、网站、微博、手机报、智能手机客户端等多种形式的集体概念。“文化”是一个宽泛的概念,本文特指人们交流思想、理解世界、建立身份、定义信仰和 “All media ” refers to the integration of different media forms in content, channels and functions. “Campus All Media ” refers to all media platforms and phonetic channels that campus media can complement each other, and covers various forms such as newspapers, magazines, radio, television, websites, Weibo, mobile newspapers and smart phone clients Collective concept. “Culture ” is a broad concept. This article refers specifically to people’s exchange of ideas, understanding of the world, establishment of identity, definition of faith and