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近年来,我国零售业始终处于疲软状态,虽然连续七次降息,物价持续下跌,但刺激需求、增加消费的始发愿望一直难以实现,大型百货商场的锁售额总体上不断下滑,而唯独连锁经营企业一枝独秀,其发展速度犹如雨后春笋。如今。连锁经营已成为中国商界的热点,成为政府和普通消费者共同瞩目的焦点。现代连锁经营的冲击波,不仅改变了零售业的观念,更为重要的是这场商业革命,已经给中国人
In recent years, China’s retail industry has always been in a sluggish state. Although it has cut interest rates for seven consecutive terms and prices have continued to fall, the initial desire to stimulate demand and increase consumption has been hard to come by. The sales in large department stores have been declining as a whole, The chain business alone, its development rate as if springing up. now. Chain management has become a hot topic in China’s business community and has become the common focus of government and ordinary consumers. The shock wave of modern chain business, not only changed the concept of the retail industry, more importantly, the commercial revolution has been to the Chinese