论文部分内容阅读
由于业内各生产厂家的历史背景不同,对市场的理解不同,对各自的核心竞争力的看法也就不同。在约翰·迪尔天拖,我们的核心竞争力包括目前已形成的以及今后必须培育或完善的,主要源于下面几个方面:从迪尔公司嫁接而来的现代营销理念、产品开发能力、工艺及质量保证体系、供应商管理、发展手段及人力资源的培育和凝聚力。首先,在营销方面,目前中国的大中拖行业处在一个
Due to the different historical backgrounds of various manufacturers in the industry and their different understandings of the market, their views on their respective core competitiveness are also different. At John Deere, our core competencies include what has been and will have to be nurtured or refined in the future, mainly from the following aspects: the modern marketing philosophy derived from Deere, the product development capability, Technology and quality assurance system, supplier management, development tools and human resources training and cohesion. First of all, in terms of marketing, there is currently one large and medium-sized industry in China