在这个浮华的时代,人们往往把目光聚焦在成功领衔全球前几位的营销大鳄或商业寡头,并一味照搬他们的成功模板和范式。相对而言,有些品牌并没有要成为世界五百强的勃勃野心,资产排名也离福布斯相去甚远,却依然能够把自己的生意默默经营好,在这个数字时代或顺势,或坚守,或逆行,做出创新又精彩的营销模式。相较于广告做得炫,植入做得多,渠道铺得广的常规做法,他们视角 In this flashy era, people tend to focus on the success of the leading global marketing predators or commercial oligarchs, and blindly copy their successful templates and paradigms. Relatively speaking, some brands do not have to become the world’s 500 ambitious ambitions, asset rankings are far from Forbes, but still able to quietly operate their own business, in this digital era or homeopathic, or stick to, or retrograde , Make innovative and exciting marketing model. Compared to the ads do Hyun, implants do much, the channel is a wide range of conventional practices, their perspective