论文部分内容阅读
Neil French,出生于1944年,在全球备受尊崇,作为对亚洲广告做出巨大贡献的大师级人物,一生经历堪称传奇:入行前拍过三级片、送过快递、当过皮条客、歌厅打手、讨债人、自己开公司又破产……反复出入广告圈,最终选择广告圈,坚信没有什么可以吓倒自己,一路做到奥美全球执行创意总监,后接任WPP全球执行创意总监,创作过被誉为“新加坡最伟大的广告”。一个性格特别、魅力不减,被成千上万广告人追捧为偶像的具有传奇色彩的广告人。走别人不走的路,做别人不做的事,就是他做广告的最大原则。
Neil French, born in 1944, is highly respected around the world. As a master figure who has made great contributions to Asian advertising, his life experience is legendary: he took three films, sent courier, and served as a pimp before entering the market. The cabaret thugs, debt collectors, self-initiated companies and bankruptcy ... repeatedly enter and enter the advertising circle, and ultimately choose the advertising circle, firmly believe that nothing can intimidate themselves, all the way to Ogilvy’s global executive creative director, then succeed WPP global executive creative director, creative Has been hailed as “Singapore’s greatest advertisement”. A legendary advertiser who has a special character and uninterrupted charisma and is sought after by thousands of advertisers. Taking the road that others don’t go and doing something that others don’t do is the biggest principle of his advertising.