论文部分内容阅读
在市场疲软、生意难做的不利形势下,如何独辟蹊径,竞争取胜?洛阳工业品贸易中心的冰箱展销使我们得到有益的启示。洛阳工贸中心是目前豫西最大的批零商业企业,1989年下半年以来,电冰箱销售日趋下降。该中心针对多变的市场形势,在进行市场调查和总结销售经验的基础上,确定了“以名优冰箱为龙头向多品种、多规格方向发展,努力扩大销售”的经营方针,利用春节前的黄金时机,组织了“洛阳工贸中心迎新春全国冰箱联合展销会”。共组织上菱、双鹿、航天、北冰洋等25个厂家40多种规格牌号的电冰箱1200多台。在短短的
In the unfavorable situation of a weak market and difficult business, how can we find new ways to win competition? The refrigerator exhibition of Luoyang Industrial Products Trade Center has provided us with useful inspiration. Luoyang Industry and Trade Center is the largest batch of commercial enterprises in western Henan Province. Since the second half of 1989, sales of refrigerators have been declining. Based on the changing market situation and based on market research and sales experience, the center determined the operating principle of “developing famous brands of refrigerators as a leader to multi-species and multi-species, and strives to expand sales”, using the pre-Chinese New Year holidays. The Golden Opportunity organized the “Luoyang Trade and Industry Center to welcome the new national refrigerator joint exhibition”. A total of more than 1200 refrigerators with more than 40 kinds of specifications of 25 manufacturers including Shangling, Shuanglu, Aerospace, and Arctic Ocean were organized. In short