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产品包装设计应根据企业自我条件及需求,选择适合的设计业者搭配;设计业者则应以通俗化的设计语言、企业化的思维角度进行沟通,方能促使产业朝良性发展.产品包装设计牵涉的范围相当广,除材质、成本外,包装机械、包装生产线的搭配、运输过程的产品保护、货架陈列时的视觉效果,以至于消费者采购后的携带方便,都必须考虑.此外,还必需由市场的现况,竞争对手的表现,及自我企业资源的多寡来决定设计策略.而企业内部的组织制度,甚至于管理水准,每一项也都是牵动设计方向的要素.虽然台湾各行各业均不乏行销、工程或管理上的顶尖高手,但有能力将以上策略或实务转换为设计语言的却不多见.企业主与设计师各说各话,缺乏有效沟通,经常无法产生良性互动.
Product packaging design should be based on business self-conditions and needs, select the appropriate design industry with; designers should be popularized in the design language, business thinking perspective to communicate in order to promote the industry toward benign development. A wide range of materials, costs, packaging machinery, packaging lines with the transport process of product protection, shelf display when the visual effects, so that consumers are easy to carry after the purchase, must also be considered in addition to The current situation of the market, the performance of competitors, and the amount of self-owned resources to determine the design strategy.And the internal organizational system, and even the management level, each also affect the design direction of the elements.Although all walks of life in Taiwan There is no lack of marketing, engineering or management of the top experts, but the ability to translate the above strategies or practices into the design language is rare.Every business owners and designers say each word, the lack of effective communication, often can not produce benign interaction.