在日本,有一种被称作“老板无主意”的商店。所谓“老板无主意”,就是让顾客替商店出主意,告诉老板商店要经营什么项目,或提供市场信息,老板则给予出主意的顾客以奖励。实际上,“老板无主意”商店的老板,并非真的无主意,其“无主意”的“主意”实在是很高明的。他们这样做,无非是通过“顾客参与”达到广集信息,招徕顾客的目的。“商场犹如战场”,有志一展雄风的商家无不为如何吸引顾客、提高企业的知名度而费尽心机。在营销过程中引进“顾客参与”就是其中的一着“妙棋”,于促销大有功效。 In Japan, there is a store called “The boss has no idea”. The so-called “boss has no idea” is to let customers make ideas for the store, tell the boss what items the store wants to run, or provide market information, and the boss gives rewards to the customers of the idea. In fact, the owner of the “boss without ideas” shop is not really unprofessional, and its “no idea” “ideas” are indeed very clear. In doing so, they do nothing more than achieve a wide range of information through “customer involvement” and attract customers. “Shopping malls are like battlefields.” Businesses with aspirations to show their glory are all trying to attract customers and increase their visibility. The introduction of “customer participation” in the marketing process is one of the “cute moves” that are effective in promotion.