大数据时代的到来,颠覆了传统的营销模式,无论从黏性还是覆盖面,互联网已经全面超过了传统媒体,数字营销从蹒跚起步到如今,已成为了各大品牌营销者最热衷于深度挖掘的领域。而究其根本,营销的本质都该回归到产品本身,然后是消费者体验。时刻关注到其核心消费 The advent of the era of big data has subverted the traditional marketing model. The internet has surpassed the traditional media in terms of stickiness and coverage. Digital marketing has become the most sought-after brand marketer field. However, its fundamental, the essence of marketing should return to the product itself, and then the consumer experience. Always pay attention to its core consumption