论文部分内容阅读
随着国际连锁零售业巨头大举进入我国,一方面促进了我国连锁零售业的迅速发展,另一方面也加速了我国零售业的激烈竞争。分析零售业态变革的客观依据和发展趋势,及时调整经营方针成为我国零售业面临的一个重要课题。本文从零售业流通技术革新的社会有效性视点来分析日本7-11便利店成功的原因,并探讨了我国零售业的改革方向及发展对策。
With the international chain of retail giants entering China in large scale, on the one hand to promote the rapid development of China’s retail chain, on the other hand also accelerated the fierce competition in China’s retail industry. Analyze the objective basis and development trend of the reform of retail formats and timely adjust the operating guidelines have become an important issue for the retail industry in China. This article analyzes the reasons for the success of Japan’s 7-11 convenience stores from the perspective of the social validity of technological innovations in retail trade and probes into the reform direction and development strategies of China’s retail trade.