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大数据分析方法已经开始成为社会经济生活中的一种主要分析方法。大数据在企业营销中的作用也越来越大,并且对传统的企业营销方法提出了新的挑战。通过分析这种挑战,企业在大数据背景下的市场营销策略:应该针对大数据需要开发有效的分析工具,同时充分利用大数据为制定营销策略提供支持。
Big data analysis methods have begun to become a major analytical method in socio-economic life. The role of big data in corporate marketing is also growing, and poses new challenges to traditional corporate marketing methods. By analyzing this challenge, an organization’s marketing strategy in the context of big data: Develop effective analytics tools for big data needs, while leveraging big data to support marketing initiatives.