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21世纪开启了知识经济的时代,知识经济需要高素质的人才支持。创新素质被确定为教育的培养目标,构成素质教育的核心。市场营销学是20世纪发源于美国的一门专门研究市场营销活动规律的学科,许多中职学校都开设了该门课程,它的实践性很强。在教学过程中,如何打破传统的教学模式、如何构建实验教学体系等问题,都是所有市场营销专业需要探讨的问题。
The 21st century opened the era of knowledge-based economy, knowledge-based economy requires high-quality personnel support. Innovative qualities have been identified as the education goal, constitute the core of quality education. Marketing is a discipline originated from the United States in the 20th century that specializes in the law of marketing activities. Many secondary vocational schools have set up this course, which is very practical. In the teaching process, how to break the traditional teaching mode, how to construct the experimental teaching system and other issues, all marketing professionals need to explore.