1从营销的角度看啤酒如果从专业的角度看啤酒,着眼点必然只是原料和酒体,但是从营销的角度去看啤酒,有很多东西耐人寻味。在所有的快消品行业中,啤酒行业是很有特点的,是介于饮料和白酒之间的一个行业。总结啤酒的特殊性,归纳如下:(1)产品特点第一,啤酒具有强大的消费共性。与白酒、葡萄酒相比较,啤酒的消费广度是最宽泛的。在所有的酒类产品中,啤酒的消费量是最大 1 From a marketing point of view Beer From a professional point of view of beer, the focus must be only raw materials and body, but from a marketing point of view beer, there are many things thought-provoking. Of all the FMCG industry, the beer industry is very characteristic, is an industry between the beverage and white wine. Summarized the particularity of beer, summarized as follows: (1) Product Features First, beer has a strong consumer commonality. Compared with white wine, wine, beer consumption breadth is the most extensive. Among all the alcoholic products, the consumption of beer is the largest