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2013年适逢戛纳60周年,对于中国人来说,60周年是一甲子,而对于创意行业的盛会,它才刚开始展现自己的魅力。而这种魅力的根源来自于行业的能量喷发。今年,中国广告业作为一个群体在戛纳上亮相,完成了一次中国创意向全球创意的致礼。这不单是一种仪式,更是中国创意界想密切融入全球的一种姿态和表达。《中国广告》杂志不仅关注盛会本身,更多的是探究它给行业带来的新鲜的血液和动力。今年,中国军团获得的成绩并不令人惊艳,但每一年的戛纳都会是一个新起点,相信,未来就在这里了。
2013 coincides with the 60th anniversary of Cannes, for the Chinese people, the 60th anniversary is a gifted child, but for the creative industry event, it has just begun to show its charm. The root of this charm comes from the industry’s energy eruption. This year, the advertising industry in China appeared as a group in Cannes, completing a ceremony of giving Chinese creative ideas to global creativity. This is not only a ceremony, but also a gesture and expression that the Chinese creative community wants to integrate closely into the world. “China Advertising” magazine is not only concerned about the event itself, but more to explore the fresh blood and power it brings to the industry. This year, the achievements won by the Chinese army are not astonishing, but every year Cannes will be a new starting point, and I believe the future will be here.