1992年,我国首家直销公司——广州至诚百货公司成立,标志着直销正式从沿海登陆,在短短的二年时间里,全国各大城市各种各样的直销公司如雨后春笋般地崛起,形成了一股强劲的直销旋风。 直销作为第三代的促销方式,它对搞活流通、方便群众生活等方面具有积极的促进作用,确实是一种现代的、较好的促销手段。但是,曾几何时,炙手可热的直销相继 In 1992, the establishment of Guangzhou Zhicheng Department Store, the first direct sales company in China, marked the direct landing of direct sales from the coast. In a short span of two years, various direct sales companies in major cities across the country have mushroomed. A strong direct sales whirlwind has formed. As the third generation of sales promotion, direct marketing has a positive role in invigorating circulation and facilitating the life of the people. It is indeed a modern and better promotional tool. However, once upon a time, hot and direct sales took place one after another