论文部分内容阅读
近年来,随着我国经济的迅速发展和人们生活水平的不断提高,集现代精神文明和物质文明于一体的名牌商品正日益受到消费者的青睐。名牌,意味着高质量的商品、完善的服务、时代的流行趋势,意味着一笔巨大的无形资产、高附加价值、高经济效益、高市场占有率及雄厚的竞争实力。因此,企业要在国内外市场竞争中取得优势,赢得更多的消费者,实施名牌战略是其必然的选择。
In recent years, with the rapid development of China’s economy and the continuous improvement of people’s living standards, brand-name goods that integrate modern spiritual civilization with material civilization are increasingly favored by consumers. The brand name means high-quality goods, perfect service, and the popular trend of the times, which means a huge intangible asset, high added value, high economic efficiency, high market share, and strong competitive strength. Therefore, enterprises must gain advantages in domestic and foreign market competitions, win more consumers, and implement the brand strategy is an inevitable choice.