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市场营销从“打保龄球”变成了“打斯诺克”——消费者与企业的接触点增多了。企业可以通过精准的数据分析和设计,在每个接触点上给消费者不同的体验。场景B:Jack开始了网虫的生活,Rose则去了免税店,当她刚到门口的时候,手机又响了,原来,是这家店发来的关于她常用的那款爽肤水的最新折扣信息。Jack起身来到了自己常去的那个连锁咖啡店,今天点了杯新产品。并且,根据提示,Jack使用了这个咖啡店移动应用中的“增强现实”功能,用摄像头
Marketing has changed from “bowling” to “playing snooker.” - There has been an increase in consumer-business contact points. Businesses can give consumers a different experience at each point of contact through precise data analysis and design. Scene B: Jack started the life of the webworm, Rose went to the duty-free shop, when she arrived at the door, the phone rang again, it turned out that the store sent her the latest discount information about the toner it used . Jack got up and went to the chain of coffee shops he frequented and ordered a new product today. And, as prompted, Jack uses the “Augmented Reality” feature in this coffee shop mobile app, using the camera