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数字化转型背景下的出版及相关业务发展浪潮显示出强劲的生长力,成为我国出版企业重要的经济增长点和发展方向。本文从产业链视角梳理了安徽省时代出版数字化延伸的业务布局,指出规模经济、范围经济和转型升级是其实施数字化延伸的主要动力机制。借鉴时代出版的相关经验,传统出版企业在数字化转型过程中应该重视数字技术的嵌入、资源的双线开发以及平台的优化设计。
The wave of publishing and related business development under the background of digital transformation shows a strong growth force and has become an important economic growth point and development direction for publishing enterprises in our country. This paper combs the digitized extension of business layout published by Anhui Province from the perspective of the industrial chain and points out that the scale economy, the scope economy and the transformation and upgrading are the main driving forces for its implementation of digital extension. Drawing on the relevant experience published in the era, the traditional publishing enterprises should pay attention to the embedding of digital technologies, the dual development of resources and the optimal design of the platform in the process of digital transformation.