“编码”是信息论的一个重要概念,其义是指用预先规定的方法将文字、数字或其他对象编成数码,或将信息、数据转换成规定的电脉冲信号。编码是信息从一种形式或格式转换为另一种形式的过程。本文将试图从“体验”的角度,结合中央电视台科教频道的相关栏目实践谈一谈体验式编码在教学类节目信息传播中的应用。 Encoding is an important concept in information theory. Its meaning is to digitize words, numbers or other objects in a predetermined way, or to convert information and data into electrical pulse signals. Coding is the process of converting information from one form or format to another. This article attempts to discuss the application of experiential coding in the dissemination of teaching information of programs from the perspective of “experience ” and the related practice of CCTV channel.