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归纳K-1赛事成功的运营经验,如增加赛事流畅性和观赏性的比赛规则,全球化的赛事定位,运用舞台科技迎合观众和赞助商需求,利用媒体效应和明星进行宣传。提出:通过借鉴国外格斗赛事的成功经验并结合我国现阶段的实际情况,制定符合我国国情的发展规划,以体育赛事市场化为根本,建立准确的格斗赛事定位,修改赛制和规则使赛事符合市场规律;迎合观众口味,采用合理的市场化运营模式将体育项目、舞台表演和商业相结合,促进国内格斗赛事快速发展并实现我国武术事业得到广泛推广的发展战略。
Summarize the successful operation experience of K-1 events, such as rules of competition to increase the fluency and enjoyment of events, positioning of global events, using stage technology to meet the needs of viewers and sponsors, and using media effects and celebrities to promote them. It is put forward that the development of sport matches should be based on the successful experience of foreign wrestling matches and the actual situation of our country at present. The development of sports matches should be based on the marketization of sport events. The accurate positioning of fighting events should be established. Law; cater to the audience’s tastes, adopt a reasonable market-oriented operation mode to combine sports, stage performance and business to promote the rapid development of domestic fighting competitions and realize the development strategy of our martial arts career being widely promoted.