引子90年代初,中原郑州的二七广场——70年前中国最初的铁路产业工人举行大罢工的地方,爆发了一场中国有史以来规模最大的商战。商战序幕是由一家刚成立的非国营企业亚细亚商厦拉开的,从此,“中原之行哪里去,郑州亚细亚”这一广告词便家喻户晓,老少皆知。几年后,亚细亚又把战火烧到了南国大都市——羊城门下,一时间,羊城商界一片沸腾。1996年2月9日,据说这是广州百年难遇的气温最寒冷的一天,然而却是百货业百年难遇的最热闹的一天。就在这一天,四家大型百货商场不约而同开张大吉,给原先只有七家过万平方米营 At the beginning of the 1990s, Erqi Square in Zhengzhou, Central China, where China’s first railroad workers held major strikes 70 years ago, broke out with one of China’s largest commercial wars ever. The prelude to the business war was opened by a newly established non-state enterprise Asian Commercial Building. From then on, the slogan “Where the Central Plains traveled, Zhengzhou Asia Minzu” became widely known to all ages. A few years later, Asia again burned the war to the south of the metropolis - Yangchengmen, and for a time, the business community in Yangcheng was boiling. On February 9, 1996, it was said that this was the coldest day in Guangzhou in a century. However, it was the most lively day in the department store industry. On this day, four large department stores invariably opened up and gave the original only seven over 10,000 square meters of camp.