陆上石油企业形象战略彭剑琴，张卫忠企业形象战略（英文简称ＣＩＳ）起源于五十年代的欧美国家，它是在市场经济条件下，企业竞争的产物，其内涵是以塑造良好的企业形象和品牌形象为宗旨，使企业获得社会各界的共识和认同。近年来，随着我国社会主义市场经济体制的逐步建... Land-based oil company image strategy Peng Jianqin, Zhang Weizhong The corporate image strategy (CIS) originated in the 1950s in Europe and the United States, it is the product of market competition, the product of competition, its connotation is to create a good corporate image and brand Image for the purpose of enabling enterprises to get the community’s consensus and recognition. In recent years, with the gradual establishment of China’s socialist market economic system ...