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形象代言人已成了企业彰显产品文化内涵,张扬产品美感,展示企业实力的一种宣传手段。本文阐明了广告中形象代言人的审美意义;论述了广告中形象代言人的审美感受;同时论证了广告中形象代言人的审美认同,从而得出了以形象代言人所展现的美来感染受众,使人们产生审美感受的结论。
The spokesperson for the image has become a propaganda tool for enterprises to show their product culture connotation, publicize product aesthetics, and show their strength. This article clarifies the aesthetic meaning of image spokesmen in advertisements, expounds the aesthetic experience of image spokespersons in advertisements, and at the same time demonstrates the aesthetic approval of image spokespersons in advertisements, which leads to people infected with the beauty displayed by image spokespersons Aesthetic feelings of the conclusion.