品牌与美誉度是一个企业的无形资产,也是企业文明程度的重要标识。良好的品牌与美誉度对内可以产生无形的凝聚力和向心力,对外可以产生强大的感召力和宣传力。常言道:若升高,必自下;若陟遐,必自迩。工行若要更好地经营发展,也须从基层员工的工作开始,以每个员工的个性风采致力于工行服务品牌与美誉度建设。 Brand and reputation is an intangible assets of an enterprise, but also an important symbol of the degree of corporate civilization. A good brand and reputation can generate invisible cohesion and solidarity internally, and can generate powerful charisma and propaganda. As the saying goes: If it rises, it shall be from below; To better manage the development of ICBC, it is also necessary to start from the work of grassroots employees and devote themselves to the service brand and reputation building of ICBC with the personality style of each employee.