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广告是商品经济的产物。在人类走向信息时代的今天,产业革命和科学技术的发展、工业产品的不断推陈出新、市场竞争的日趋激烈,终于营造出一片光怪陆离,有声有色的广告天地。关于广告的定义,从来众说纷纭。本文论及的仅限商品(服务)广告,是指企业运用付费手段,通过媒体向目标市场传播商品或劳务信息,以达到成功促销的宣传活动。上述定义,筒言之,即企业借助于媒体向消费者推荐、介绍自己的产品或服务,从而影响和劝服公众按照广告信息中的要
Advertising is the product of the commodity economy. Today, when mankind is moving toward the information age, the industrial revolution, the development of science and technology, the continuous introduction of new industrial products and the increasingly fierce market competition have finally created a bizarre and colorful advertising space. The definition of advertising has never been controversial. This article deals only with goods (services) advertising, refers to the use of paid means enterprises, through the media to the target market dissemination of goods or services information, in order to achieve the success of promotional activities. The above definition, in short, that enterprises use the media to recommend to consumers, introduce their own products or services, thus affecting and persuade the public in accordance with the advertising information to